Branding the IPF Tech Fair 2019
Challenge: The challenge was to visually connect all five specialized categories, presented within the exhibitions:
- Auto City Plovdiv – cars, transport, equipment;
- Eneco – power engineering, ecology, chemistry, water management;
- Infotech – information and digital technologies;
- Machine Building – machinery, technology, robots, robotic systems, automation;
- Stroytech – construction equipment, electrical engineering, materials, tools, technologies.
Additional icons were made for each exhibitions. The colors were carefully chosen from a matching color palette. Color was the distinctive element in the visual design.